Mind Food
Clean meals and nutrition focused app
Client
Mind Food
Client
UX Design
UI Design
Visual Design
UI Design
Visual Design
Platform
Ios
Android
Android
Project overview
Mind Food, a brand focused on promoting clean eating and balanced nutrition, tasked us with designing a mobile app that offers users personalized meal plans, recipes, and nutritional guidance. The goal was to create an intuitive, visually engaging platform that empowers users to make healthier food choices easily. We focused on user experience by delivering a seamless app that provides valuable content while being accessible and enjoyable to use.
Visual Style
The visual style for the Mind Food app needed to be fresh, clean, and vibrant to reflect the brand’s health-focused mission. We chose a color palette of squash and Tropical tones to evoke feelings of freshness and wellness. High-quality imagery of meals and ingredients was incorporated to inspire users visually. The interface emphasized clarity with simple typography, plenty of white space, and intuitive iconography to ensure users could navigate easily, even when busy or on the go.
Challenges
One of the biggest challenges was to integrate personalized meal plans and nutrition data into a user-friendly format. We needed to ensure the app could handle diverse dietary preferences (e.g., vegetarian, gluten-free) while maintaining simplicity in navigation. Another challenge was providing a comprehensive nutritional breakdown for each meal without overwhelming the user with too much information. Lastly, it was crucial to build a seamless onboarding process so users could quickly input their preferences and receive tailored meal recommendations without frustration.
